This was a bit of a tricky one. The task was to learn from high profile existing brands and translate those ideas to another brand. Nokia has been a leading manufacturer of mobile phone and other digital items for the better part of a decade. Over the last couple of years they have been losing market share to one of the leading Internet retails (Apple – *winks*)
All it takes sometimes to take stock, have a look at what is being conducted at the moment and make a few iterations based on what’s working and what’s not. A space to work in is always good too.
This is for big brands only that have a great deal of resources.